Redesign the identity of a company, that has an outdated look. This new identity, will ensure continued growth and heighten recognition.
This new identity, for Klein Bikes, is now both,
bold, and strong. I created a bold type
face for the logo, to display a strong identity.
I also chose black and grey, to be
Universally acceptable, over all of their sku’s,
from water bottles to women’s bicycles.