Redesign the identity of a company, that has an outdated look. This new identity, will ensure continued growth and heighten recognition.

Objective

Solution

This new identity, for Klein Bikes, is now both,

bold, and strong. I created a bold type

face for the logo, to display a strong identity.

I also chose black and grey, to be

Universally acceptable, over all of their sku’s,

from water bottles to women’s bicycles.