Company

TripAdvisor Attractions - Viator

Project

Featured on Viator Redesign

Platforms

Branding

Objective

Redesign the ‘Featured On Viator’ badge, which appears on many of our partner/supplier sites, to align with our updated brand personality.

Solution

After exploring a variety of typefaces and colors, I chose a recognizable arrow paired with a sans serif type and the company logo. This clean design creates a simplified approach for branding, and also benefits our suppliers/partners through cross-promotion and increased SEO value.

Before

After