Company

TripAdvisor Attractions - Viator

Project

Hong Kong Tram Wrap

Platforms

Print

Objective

Create a tram wrap to be used in Hong Kong

that aligns with the company’s brand, demonstrates our value proposition, and resonates with the local culture.

Solution

Using an illustrative style, I created a fun and inspiring design that shows a variety of activities in a variety of cities (strategically chosen based on top destinations for the local market), and also shows a mobile device to highlight one of our key value propositions: on-the-go booking.