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Company
TripAdvisor Attractions - Viator
Project
Hong Kong Tram Wrap
Platforms
Objective
Create a tram wrap to be used in Hong Kong
that aligns with the company’s brand, demonstrates our value proposition, and resonates with the local culture.
Solution
Using an illustrative style, I created a fun and inspiring design that shows a variety of activities in a variety of cities (strategically chosen based on top destinations for the local market), and also shows a mobile device to highlight one of our key value propositions: on-the-go booking.











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