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TripAdvisor Attractions - Viator


Site Wide Campaign


Web, Mobile, App, Email, Social


Support cross-channel messaging for a site wide thank you thursday, black friday sale and set the tone for future site wide campaigns by creating a simple, cohesive design across all platforms.


Using the simple typographic layout that has proven powerful in our email messaging, I created a design that expressed the complexities of the sale and was flexible enough to adapt to a variety of placements. The campaign was successful, showing that design can drive conversion.

Homepage Marketing

Thursday - Thanksgiving

Thank You Thursday Black Friday Email Set

Wednesday - Early Access

Thursday - Thanksgiving

Friday - Black Friday

Location Specific Haders

Friday - Black Friday

Social Assets

Thursday - Thanksgiving

Friday Black Friday

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