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Company
TripAdvisor Attractions - Viator
Project
Site Wide Campaign
Platforms
Web, Mobile, App, Email, Social
Objective
Support cross-channel messaging for a site wide thank you thursday, black friday sale and set the tone for future site wide campaigns by creating a simple, cohesive design across all platforms.
Solution
Using the simple typographic layout that has proven powerful in our email messaging, I created a design that expressed the complexities of the sale and was flexible enough to adapt to a variety of placements. The campaign was successful, showing that design can drive conversion.

Homepage Marketing
Thursday - Thanksgiving

Thank You Thursday Black Friday Email Set
Wednesday - Early Access
Thursday - Thanksgiving
Friday - Black Friday

Location Specific Haders
Friday - Black Friday

Social Assets

Thursday - Thanksgiving

Friday Black Friday
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