Company

TripAdvisor Attractions - Viator

Project

Site Wide Campaign

Platforms

Web, Mobile, App, Email, Social

Objective

Support cross-channel messaging for a site wide thank you thursday, black friday sale and set the tone for future site wide campaigns by creating a simple, cohesive design across all platforms.

Solution

Using the simple typographic layout that has proven powerful in our email messaging, I created a design that expressed the complexities of the sale and was flexible enough to adapt to a variety of placements. The campaign was successful, showing that design can drive conversion.

Homepage Marketing

Thursday - Thanksgiving

Thank You Thursday Black Friday Email Set

Wednesday - Early Access

Thursday - Thanksgiving

Friday - Black Friday

Location Specific Haders

Friday - Black Friday

Social Assets

Thursday - Thanksgiving

Friday Black Friday