TripAdvisor Attractions - Viator
Site Wide Campaign
Web, Mobile, App, Email, Social
Support cross-channel messaging for a site wide thank you thursday, black friday sale and set the tone for future site wide campaigns by creating a simple, cohesive design across all platforms.
Using the simple typographic layout that has proven powerful in our email messaging, I created a design that expressed the complexities of the sale and was flexible enough to adapt to a variety of placements. The campaign was successful, showing that design can drive conversion.