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Company

Sofcast

Project

Freelance Logo Design

Platforms

Branding

Objective

Design a logo for a social media startup that relies on cell phone beacons to provide its service.  

Solution

I chose the clean, doubled-up line in a teardrop-like shape to represent cell beacons without being overly direct. The resulting logo lockup is even and balanced and will be recognizable across a variety of placements and platforms—from app icons to print materials.

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