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Company
Sofcast
Project
Freelance Logo Design
Platforms
Branding
Objective
Design a logo for a social media startup that relies on cell phone beacons to provide its service.
Solution
I chose the clean, doubled-up line in a teardrop-like shape to represent cell beacons without being overly direct. The resulting logo lockup is even and balanced and will be recognizable across a variety of placements and platforms—from app icons to print materials.





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