Company

TripAdvisor Attractions - Viator

Project

Email Messaging Redesign

Platforms

Responsive Design

Objective

Redesign the company’s email marketing templates and introduce fresh designs for all new email campaigns.

Solution

I led this redesign, utilizing rigorous A/B testing to establish a more modern look that is fully responsive. Thanks to inspiring typography, larger imagery, and powerful headlines, we have seen increased conversion, and we are continuing to roll out with this updated style across the site.

Travel Insider

Before

After

Global Super Deals

Before

After

Flash Sale

After

Before

New Initiatives

Flash Sale (Game of Thrones Edition)

Sign Up Conversion Campaign

Trending Now

Net Promoter Score

Advent Calendar Campaign