Redesign the company’s email marketing templates and introduce fresh designs for all new email campaigns.

Objective

Solution

I led this redesign, utilizing rigorous A/B testing to establish a more modern look that is fully responsive. Thanks to inspiring typography, larger imagery, and powerful headlines, we have seen increased conversion, and we are continuing to roll out with this updated style across the site.

Before

After

Travel Insider

Global Super Deals

After

Before

Flash Sale

After

Before

Flash Sale (Game of Thrones Edition)

New Initiatives

Sign Up Conversion Campaign

Trending Now

Net Promoter Score

Company

TripAdvisor Attractions - Viator

Project

Email Messaging Redesign

Platforms

Responsive Design

Advent Calendar Campaign