Company

TripAdvisor

Project

Transactional Email Redesign

Platforms

Email Design

Objective

Redesign the TripAdvisor transactional emails to introduce the new brand style while also solving for legibility and deliverability issues. 

Solution

I led this redesign, and created a mobile optimized transactional email stream. After much testing and exploration we moved to this new style and solved many issues surrounding legibility and guaranteed our deliverability success on all devices and email providers.

Co-Branding Options

Booking Confirmed

Rejected

Booking Amended

Canceled

Pending