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To create a promotion, focusing on the best traits of the company, making them stand out from all the others. Show the company’s attributes and
promote the products that they create.
Using the concept of Cenosillicaphobia, meaning
the fear of an empty glass, I showed the
attributes of Rogue Brewery. I created a book
with all the textures of the beer, from the
brewery and included information, on each beer,
in the back. The book was bound with
engraved wood and also included engraved
coasters to give the all natural feel, the brewery
wants to maintain.
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