To create a promotion, focusing on the best traits of the company, making them stand out from all the others. Show the company’s attributes and

promote the products that they create.

Objective

Solution

Using the concept of Cenosillicaphobia, meaning

the fear of an empty glass, I showed the 

attributes of Rogue Brewery. I created a book 

with all the textures of the beer, from the 

brewery and included information, on each beer, 

in the back. The book was bound with 

engraved wood and also included engraved 

coasters to give the all natural feel, the brewery 

wants to maintain.

Company

Company Promotion

Platforms

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