To create a promotion, focusing on the best traits of the company, making them stand out from all the others. Show the company’s attributes and

promote the products that they create.

Objective

Solution

Using the concept of Cenosillicaphobia, meaning

the fear of an empty glass, I showed the

attributes of Rogue Brewery. I created a book

with all the textures of the beer, from the

brewery and included information, on each beer,

in the back. The book was bound with

engraved wood and also included engraved

coasters to give the all natural feel, the brewery

wants to maintain.