Create a new look and feel for a famous brand
of rum that will show its history and age. The
over all goal is to design a logo and packaging
while maintaining the aged look.
When designing this label, I incorporated the
objects of an anchor, a pig, and the rooster, to keep the idea of sailing within it’s identity. Using paper, with a more aged look, and feel, was the key, to helping maintain the age and history. Also, by using a new, and more modern bottle, for the final product, helped complete the design.