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Create a new look and feel for a famous brand 

of rum that will show its history and age. The 

over all goal is to design a logo and packaging

while maintaining the aged look.



When designing this label, I incorporated the

objects of an anchor, a pig, and the rooster, to keep the idea of sailing within it’s identity. Using paper, with a more aged look, and feel, was the key, to helping maintain the age and history. Also, by using a new, and more modern bottle, for the final product, helped complete the design. 


Pusser's Rum


Print, Package Design

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